About | Serica Fashion

Established in 2013, SERICA is a New York-based fashion company specializing in Sino-American market strategy &

brand expansion, showroom operations and event management.

Our Services

Sino-American Strategic Consulting

We provide the market expertise and cultural insight that enable brands to compete effectively across borders.

Market Entry Strategy: Customized, data-backed strategies for entering or scaling in the US or Chinese markets.
IP Licensing & M&A Advisory: Facilitating intellectual property acquisitions, brand licensing, and strategic mergers and acquisitions to enhance brand value and market positioning.
Brand & IP Collaborations: Development and execution of high-impact collaborations and capsule collections- connecting brands with designers, artists, global entertainment IPs to drive visibility and cultural relevance.
Brand Localization: Adapting brand identity, messaging, and digital content to align with local consumer behaviors, media ecosystems, and cultural expectations.
Cross-Border Logistics & Compliance: Guidance on trade, supply chain strategy, and regulatory compliance to support smooth international operations.

Showroom Operations & Wholesale

SERICA provides a physical and digital platforms that connect brands with global buyers.

Showroom Curation & Representation: Seasonal showroom placement for emerging and established designers.
Wholesale Sales Management: Management of wholesale sales, buyer relationships, and order execution department stores and specialty retailers.
Merchandising & Inventory Strategy: Market-driven product selection, assortment planning, and inventory oversight.

Event Planning & Production

From intimate press previews to large-scale runway shows, we manage every detail of the brand experience.

Runway Shows & Presentation: End-to-end production of fashion shows during NYFW and international fashion weeks.
Pop-up & Activations: Experiential retail concepts designed to increase brand awareness and consumer engagement.
PR & Media Events: Strategic curation of editors, influencers, buyers and industry leaders to maximize media coverage.

SERICA is the founder and organizer of Chengdu Couture Fashion Week in China. The platform enables international brands to launch, promote, and scale their presence across China’s premier fashion hub and high-growth consumer destination.